On Being Self-Referential

I’ve recently realized that my personal blog (which would be this here blog that you’re reading right now) has fallen down in Google searches for my name. Well, naturally I tend to refer to myself in first person, and therefore I’ve been neglecting to explicitly state that Philip Luckey is saying this or Philip Luckey is doing that or Philip Luckey is taking a long, long nap. But that is, actually, me. Philip Luckey. Oh, what a wonderful self-promoter I am. I mean, Philip Luckey is.